Safaricom Limited last week was on social media teasing their customers with the tagline, “Big things are coming….” The big idea was Shinda Mamili, a campaign that will run on a regional level with daily, weekly and grand draw prizes to be won.
The campaign was officially launched on Friday last week, and the campaign will run for 11 weeks, 12th January to 27th March 2018. During this period Safaricom will award Kenyans with prizes being given away worth over Sh300 million in cash and other valuables like 2000 Neon smartphones.
Friday 12th January 2018 marked the first phase of the promotion where a national treasure hunt was held in 10 major towns (Nairobi, Eldoret, Nakuru, Machakos, Kakamega, Kisumu, Mombasa, Garissa, Meru, and Nyeri) and random lucky winners across the country were awarded Kshs. 100,000 each.
Safaricom’s Director of Consumer Business Unit – Sylvia Mulinge said; “We truly believe in the power of coming together to benefit Kenya, which is why we are pleased to announce the Shinda Mamili na Tunukiwa promotion to reward all Kenyans. This initiative aligns with our continued vision transform the lives of Kenyans.” This saying is in line with Safaricom’s tag #Twaweza, doing great things when we come together. This tagline is bold, crowd moving and so creative.
The prizes to be won are:
1.grand draw winners of Sh3 million per region,
2. 80 winners of Sh500,000 weekly per region
3. 400 motorcycles
4.1,200 School Fees vouchers
5.2,000 Neon Smartphones.
6. Participants will also be awarded cash prizes and airtime based on the validity of the Tunukiwa offers they purchase.
To participate in the promotion, customers are required to secure Tunukiwa offers by dialling *444#. They will then be awarded entry points ranging from 10 points for daily bundles up to 500 points for monthly bundles each time they purchase an offer.
For more on Shinda Mamili na Tunukiwa read on….