Steps To An Effective Social Media Strategy In 2018

Social Media Strategy 2018

What is social media in relation to business?

2018 is the best time to start things over and build your momentum as an entrepreneur, your social media strategy nowadays is what makes you relevant in the market. The fact of the matter is you have to earn branding; it is a customer’s experience. 2018 is the year you plan to re-brand or refine your business branding; it doesn’t matter the type of business you run all you need is a working digital media plan for the year. In this age Ignoring Online Marketing Is Like opening a business but not telling anyone, though your business cannot be all things to all people; you must decide what your ideal customer is and work from there.

Social media marketing is changing at a rapid pace. My advice as a digital marketer is to ADAPT. Stay alert on what is working in your marketing, what’s not delivering, and where you can adapt. Know exactly what connects with your audience?

Social media is our largest key to marketing success. I have a few tips that will help you gain more engagement from your followers, here are the ideas to consider when developing your business plan.


Step 1. Define your Audience

As a business, you need to take your time, study your audience and create content that catch their attention. A brand is a promise to your audience, don’t break it.

Visit to your online analytics dashboard, this data will help you sell your products and services to the right age group, gender, location, income, education levels, and interests. Make use of Alexa and Google AdWords to implement it efficiently.

Step 2. Research Influencers

A new a trend is coming up this year, micro-influencers are about to take over the world. Micro influence marketing is the 2018 new strategy. Micro-influencers following range from 1000 to 100,000 followers. Make use of them; brand building is about making baby steps.

Step 3. Identify the best platforms for your business and invest there.

If you’re running a business today, identify your niche, and reside from there, find the best platforms and develop the right ecosystem. Your website traffic will help you get this information.

Step 4. Look at your competitors preferred platforms.

You don’t have to do anything wrong to fail, as long as your competitors catch the wave and do it RIGHT, you can lose out. It’s your responsibility to watch and learn from them but don’t make the mistake of copying them.

Step 5. Content is the king in any Social Media strategy

Hard work gets you to achieve your goals. Invest on content your customers will love, buy and dance to.

Step 6. Automate Social sharing

Save time with tools like Hootsuite and buffer. Schedule your future posts with ease.

Step 7. Create a content bank

Videos, images, blog posts and info-graphics, this content helps earn customer trust.

Step 8. Engage and build relationships

A good Social Media strategy involves connecting with other brands and business (B2B) and customers (B2C) on social channels, this will build sustainable relationships and as well improve retention rates.

Step 9. Maintain a consistent publishing cycle for your business.

Your audience gets addicted to you, never disappoint them.

Step 10. Evaluate your strategy and improve your results.

A working Social Media strategy is the one that can be recycled to help improve on your weaknesses, evaluate your results, remember growth is continuous, do it again and again!

Want more ideas about social media marketing? Read these 7 steps by SproutSocial

Read more about Social Media


Collins Kipkemboi Korir

Techie, Software Engineer, Web developer, founder of Techchains, Cyber Security, #tech & #infosec Blogger, Ethical Hacker

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